Football legend Lionel Messi has entered into a three-year deal to promote the Socios fan token platform. The amount of the contract was $20 million.
As a brand ambassador, Messi will take part in several advertising and educational campaigns.
Against the backdrop of the news, the price of the PSG token rose by about 1.3% to $13.82, according to CoinMarketCap.
The Socios platform partners with more than 130 of the world’s largest sports organizations, including famous football clubs, the UFC mixed martial arts league, Formula 1 teams and eSports stars.
Socios fan tokens based on the Ethereum blockchain provide holders with exclusive benefits. Fans can vote on team kit designs, select pre-match intro music, and receive additional VIP rewards and souvenirs.
Recall that in August 2021, Lionel Messi became the first football player in history to receive Paris Saint-Germain fan tokens as part of a bonus payment for signing a contract.