September 27, 2022 will become a sponsor of the World Cup


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The International Football Federation (FIFA) has announced that the cryptocurrency platform will become the official sponsor of the World Cup in Qatar.

The final part of the World Cup will be held in the Arab country from November 21 to December 18, 2022.

In June 2021, became a partner of the Formula 1 racing series, and in July it entered into an agreement with the UFC mixed martial arts league. The company is a sponsor of the French club Paris Saint-Germain and the Australian Football League. bought the rights to the name of the arena in Los Angeles, which is home to two NBA teams and an NHL club, for $700 million.

Recall that was among the crypto companies that showed ads during the Super Bowl in February.

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